The mission was to create a private social network that would aid band directors and unify their bands in an online community. The data needed to be separated by school. They needed to involve parents and those parents might have kids in different schools. Students could belong to multiple bands and play multiple instruments in a given band. Students and bands would have profiles and there would be media sharing to approporiate parties. Finally, it needed to be easy to use.
This is iSchoolBand, the vision of Nashville entrepreneur Chris Purifoy. Since its conception it has drawn acclaim as a leader in its field and it was built on WebKit's Mercury framework. The creative treatment was done by Rick Messer and the project was led by Craig Daniels.